Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Trix Rabbit shopping experience:

1. Compare - without doubt the biggest advantage that the Trix Rabbit offers shoppers today is the ability to compare thousands of Trix Rabbit at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.

2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about

3. Testimonials - don't know anybody that has bought a Trix Rabbit? Wrong! If the Trix Rabbit is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.

4. Questions - Got a question about Trix Rabbit then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....

5. Reputation - Never heard of the company selling Trix Rabbit? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Trix Rabbit and build up a picture of their reputation for sales, returns, customer service, delivery etc.

6. Returns - still worried that even after all of the above your Trix Rabbit wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.

7. Feedback - happy with your Trix Rabbit then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.

8. Security - check for the yellow padlock on the Trix Rabbit site before you buy, and the s after http:/ /i.e. https:// = a secure site

9. Contact - got a question about Trix Rabbit, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.

10. Payment - ready to pay for your Trix Rabbit, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.

Trix is a brand of breakfast cereal made by General Mills. The cereal consists of fruit-flavored, sweetened, ground-maize pieces. These were originally round cereal pieces, but were later changed to puffed fruit-shaped pieces. As of December 2006, Trix is again available with round cereal pieces and a box advertising this "new" shape.

Overview Trix cereal was first marketed in 1954. The original character on the Trix box from 1960 to 1963 was a stick figure flamingo. In August 1967, on a request of the copy supervisor of General Mills ad agency to come up with an identity for the brand, Joe Harris (Trix) created the Trix Rabbit, an anthropomorphic cartoon rabbit character; in Trix animated television commercials, this rabbit (voice actor by Delo States and later Russell Horton) would keep trying to trick kids into giving him a bowl of Trix cereal, but he would be discovered every time, and the kids would say, "Silly rabbit, Trix are for kids." After the success of the first commercial, the Trix brand soon became one of General Mills' best sellers. Much like Warner Brothers' Wile E. Coyote, the Trix Rabbit's constant struggle to obtain the unobtainable elicits a degree of sympathy from many viewers. Little did Harris know that what began as a simple marketing ploy became a revolution in how cereal was marketed.

General Mills' Yoplait division produces a Trix-branded yogurt also marketed to children with sweetened fruit flavors such as "Watermelon Burst"

Ad campaigns The earliest known successful attempt of the Trix Rabbit to obtain the cereal was in 1969. A national vote was held with ballots distributed on the back of Trix boxes, allowing kids to vote on whether to let the Trix Rabbit have some Trix. According to this campaign, he had already consumed two spoonfuls before the kids caught him. Nonetheless, it continued to be part of the advertising that the Trix Rabbit never had Trix. In two commercials he successfully tricked the children again into giving him Trix, but they were apparently cross about it.

In the 1980s, one of Trix's television ads ended in a cliffhanger accompanied by a write-in survey asking children whether the Trix Rabbit should be able to finally get a taste of Trix. America's children responded with an overwhelming "yes," and a subsequent television ad depicted the rabbit finally getting to eat a bowl of Trix cereal. While he is known to have previously enjoyed a bowl in 1976, following this public intervention in 1980 he has not succeeded in gaining access to Trix's fruity goodness again, and anti-bunny sentiment persists within the animated juvenile community.

Generally, the commercials begin with the rabbit having successfully managed to snatch the cereal, only to have the kids confuse him long enough for them to snatch it back. In some commercials, the rabbit successfully gets the cereal and makes a getaway, leaving the kids to ask the watcher for help.

In a Got Milk? commercial ad, the rabbit is disguised as a man (played by Harland Williams) in a supermarket. He buys a box of Trix, and the cashier says to him, "Trix? Trix are for kids." The rabbit returns to his home mumbling the phrase "Trix are for kids". Excited, he pours himself a bowl, yelling "Today, they're for rabbits!" and laughing maniacally, but when he is about to add milk, he discovers there's no milk left in the carton. The commercial ends with the Got Milk? screen.

In a Nintendo DS Chair commercial on television, the Trix rabbit is sitting in a Nintendo DS Chair, about to open a box of Trix, but a pesky kid comes up, holding a DS, and boots him out of the chair, along with stealing his box of Trix cereal. He then states, "Silly rabbit, Trix are for kids!".

In 2006, the phrase "Silly Rabbit, Trix are for Kids" ended up #59 on TVland's 100 greatest quotes and catch phrases.

Stages of Innovation In 1992 Trix replaced the original round ball shape with fruit-shaped pieces. Four new fruit shapes and colors were added over the years: Grapity purple (1980-1995), Lime green (1991), Wildberry blue (1998-2006), and Watermelon (1999). In 1995, the cereal pieces were given a brighter and more colorful look. However, that the different "fruits" in the cereal between 1992 and 2006 all share the same flavor. Recently in 2007 Trix has replaced their fruit shaped pieces with the original round ball shape. Diggem, T. Samuel (2001): "The New American Cereals and Grains Compendium: 2001 Edition"

In popular culture













References

External links

Trix is a brand of breakfast cereal made by General Mills. The cereal consists of fruit-flavored, sweetened, ground-maize pieces. These were originally round cereal pieces, but were later changed to puffed fruit-shaped pieces. As of December 2006, Trix is again available with round cereal pieces and a box advertising this "new" shape.

Overview Trix cereal was first marketed in 1954. The original character on the Trix box from 1960 to 1963 was a stick figure flamingo. In August 1967, on a request of the copy supervisor of General Mills ad agency to come up with an identity for the brand, Joe Harris (Trix) created the Trix Rabbit, an anthropomorphic cartoon rabbit character; in Trix animated television commercials, this rabbit (voice actor by Delo States and later Russell Horton) would keep trying to trick kids into giving him a bowl of Trix cereal, but he would be discovered every time, and the kids would say, "Silly rabbit, Trix are for kids." After the success of the first commercial, the Trix brand soon became one of General Mills' best sellers. Much like Warner Brothers' Wile E. Coyote, the Trix Rabbit's constant struggle to obtain the unobtainable elicits a degree of sympathy from many viewers. Little did Harris know that what began as a simple marketing ploy became a revolution in how cereal was marketed.

General Mills' Yoplait division produces a Trix-branded yogurt also marketed to children with sweetened fruit flavors such as "Watermelon Burst"

Ad campaigns The earliest known successful attempt of the Trix Rabbit to obtain the cereal was in 1969. A national vote was held with ballots distributed on the back of Trix boxes, allowing kids to vote on whether to let the Trix Rabbit have some Trix. According to this campaign, he had already consumed two spoonfuls before the kids caught him. Nonetheless, it continued to be part of the advertising that the Trix Rabbit never had Trix. In two commercials he successfully tricked the children again into giving him Trix, but they were apparently cross about it.

In the 1980s, one of Trix's television ads ended in a cliffhanger accompanied by a write-in survey asking children whether the Trix Rabbit should be able to finally get a taste of Trix. America's children responded with an overwhelming "yes," and a subsequent television ad depicted the rabbit finally getting to eat a bowl of Trix cereal. While he is known to have previously enjoyed a bowl in 1976, following this public intervention in 1980 he has not succeeded in gaining access to Trix's fruity goodness again, and anti-bunny sentiment persists within the animated juvenile community.

Generally, the commercials begin with the rabbit having successfully managed to snatch the cereal, only to have the kids confuse him long enough for them to snatch it back. In some commercials, the rabbit successfully gets the cereal and makes a getaway, leaving the kids to ask the watcher for help.

In a Got Milk? commercial ad, the rabbit is disguised as a man (played by Harland Williams) in a supermarket. He buys a box of Trix, and the cashier says to him, "Trix? Trix are for kids." The rabbit returns to his home mumbling the phrase "Trix are for kids". Excited, he pours himself a bowl, yelling "Today, they're for rabbits!" and laughing maniacally, but when he is about to add milk, he discovers there's no milk left in the carton. The commercial ends with the Got Milk? screen.

In a Nintendo DS Chair commercial on television, the Trix rabbit is sitting in a Nintendo DS Chair, about to open a box of Trix, but a pesky kid comes up, holding a DS, and boots him out of the chair, along with stealing his box of Trix cereal. He then states, "Silly rabbit, Trix are for kids!".

In 2006, the phrase "Silly Rabbit, Trix are for Kids" ended up #59 on TVland's 100 greatest quotes and catch phrases.

Stages of Innovation In 1992 Trix replaced the original round ball shape with fruit-shaped pieces. Four new fruit shapes and colors were added over the years: Grapity purple (1980-1995), Lime green (1991), Wildberry blue (1998-2006), and Watermelon (1999). In 1995, the cereal pieces were given a brighter and more colorful look. However, that the different "fruits" in the cereal between 1992 and 2006 all share the same flavor. Recently in 2007 Trix has replaced their fruit shaped pieces with the original round ball shape. Diggem, T. Samuel (2001): "The New American Cereals and Grains Compendium: 2001 Edition"

In popular culture













References

External links



 

Trix Rabbit



 
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